Seller Fulfilled Prime
Amazon SFP
Seller Fulfilled Prime
At Pick Pack Pro, we specialise in seller fulfilled prime (the SFP program), we know what takes to keep the prime badge and we ship thousands of Prime orders everyday.
Prime Badge Without FBA Fees
Reach Prime customers while fulfilling orders yourself.
Full Control Over Shipping
Manage inventory, packaging, and delivery your way.
Why Pick Pack Pro for SFP?
We understand Amazon’s strict SFP requirements and have the expertise to help you meet them. Our streamlined fulfillment solutions ensure fast , reliable shipping, keeping your Prime badge secure. With efficient inventory management and multi-channel flexibility, we make SFP work for your business.
We have a proven and consistent track record of maintaining our on-time shipping rate at 99%, which is the defined metric set out by Amazon SFP requirement.
Our technology ensures the label is purchased directly from Amazon on your shipping account. Allowing us to achieve the 98% target set by Amazon for SFP.
Our WMS client portal allows you to view live orders across all platforms and manage inventory for planning of your stocks.
Key Benefits of Seller Fulfilled Prime
- Reduced FBA fees ( Applicable in most cases )
- Prime Badge – Boosts sales & customer trust.
- Quick inventory check in – No delays in making stock live, unlike Amazon backlogs
- Full Inventory Control – No FBA restock limitations
- Reduced Picking fees for any additional pick.
- Faster Customer Service – Handle issues directly without Amazon intervention.
- Low Inbound Charges – Save on Amazon Inbound transportation fees
- Omni-Channel Fulfillment – Sell across multiple platforms. Ebay, Tiktok, etc.
- No Q4 Storage Fee Surge – Avoid peak season price hikes.
- Lower Storage Costs – More savings compared to FBA storage.
- Quick delivery service- Next day delivery and second day delivery
Seller Fulfilled Prime
Pick Pack Pro recommends SFP for items unsuitable for FBA or Vendor Central, such as large, low-margin, hazardous, or slow-moving products. It’s ideal for multi-channel sellers who want to keep inventory flexible and avoid Amazon’s long-term storage fees. Sell freely across all channels with SFP!
- Clear, Simple Pricing
- Keep the Prime Badge
- On-time delivery target
- Smash the Cancellation Rate
- Get Buy Shipping via API
- Competitive Shipping Rates
Frequently Asked Questions
What are the benefits of SFP?
- Reduced FBA Fees
- Prime Badge
- Omni-Channel Fulfillment
- Faster Customer Service
- Quick Inventory Check in
- Full Inventory Control
- Reduced Picking Fees
- Lower Storage Cost
What makes Pick Pack Pro different from other 3PLs?
- We specialize in SFP, not just general fulfillment
- No rigid contracts or fees
- Prime-compliant speed + accuracy
- UK-based, seller-focused
- Competitive pricing
- Use Mintsoft WMS for real-time control
How will you prevent Prime badge removal due to service provider issues?
We currently fulfill around 2000 orders per day while consistently meeting Amazon’s requirements. As a result, maintaining the Prime badge will not be an issue for you.
Why choose SFP over FBA?
- Avoid FBA restock limits and long check-in delays
- Cut inbound and storage costs
- Maintain inventory control
- Get faster support without Amazon intervention
- Avoid Q4 surge pricing and storage penalties
- Enable cross-channel sales (eBay, TikTok,shopify etc.)
How do I get the Prime badge through you?
We support you through the SFP trial registration and setup. Once approved, we:
- Fulfill orders using our Amazon-approved Prime template
- Provide 1-day or 2-day delivery with Buy Shipping Services
- Maintain your SFP metrics with 99%+ accuracy and speed
Do I have to be an SFP seller already to work with you?
No. If you aren’t enrolled yet, we’ll help you register and guide you through the SFP trial process.